As a freelance brand designer and illustrator, I worked directly with the co-owners on a full logo, a raccoon-head mark, shirt and sign designs, and every kritter, hand-drawn in Procreate. The palette is rooted in the Garden State: green for its trees and plants, with warm earth tones for the kritters that live among them. I also wrote the lines “We Catch Them All” and “Got Kritters?”. Today the brand is on their crew’s shirts and clients’ lawns, customers regularly compliment the logo, and it stands out in an industry full of look-alikes. In 2026 they came back for refreshed shirt designs.
