As project manager and head designer, I led a team of four, built the schedule and scoped every deliverable. I designed the campaign identity and drew all of its illustrations, then carried that look across a “Great Wealth Transfer” brochure, bookmarks that tell the story of the Golden Rock, a full website, and four themed event packages with invitations, thank-you cards and presentation templates. Each piece was built as an editable template, so advisors could host their own events without a designer. Advisors who ran the program used it to build a community around their practice and bring in new women clients.
